1891 LIBERTY SEATED 25C, MOTTO PR67 Cameo
GEM WHITE CAMEO. ONLY 600 STRUCK. JUST 4 GRADED HIGHER AT NGC. CAC.
We see chewing gum everywhere today, so much so that few people notice the brands and focus more on the plethora of available flavors. You may be familiar with Juicy Fruit or Wrigley's Spearmint, but the origin story for this commonplace gum is not as well-known. William Wrigley Jr. was born in 1861 in Philadelphia, his father - William Wrigley - had founded the Wrigley Manufacturing Company and was a prominent soap salesperson. Wrigley Jr. had embraced his father's company and by the time he was thirteen he began selling the soaps on the street from a basket. As an entrepreneur himself, Wrigley Jr. decided it was time to invest his time and expand the legacy his father started. At thirty years old in 1891, he moved to Chicago, Illinois with $32 to his name and sprouted a second branch on April 1, 1891. As an incentive for merchants to keep his soaps on the selves, Wrigley Jr. would offer free baking powder with each order. Later that same year he realized the baking powder did much better than the soaps, so he switched gears and instead offered merchants free gum with every baking powder order. Coincidentally the same thing happened once more and so once more Wrigley Jr. switched his marketing to gum. By 1893 he had launched the two, now infamous, brands mentioned above. Despite a competitive market, Wrigley managed to become a household name - probably thanks to the millions he spent on advertisement. His efforts were certainly not in vain and Wrigley Jr. ended up as one of the richest men in America by the 1900s.